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USAA jobs

Paid Search Analyst - Empower Military Families

$93,770 - 179,240
USAA
Fredericksburg Road 9800, SAN ANTONIO
$93,770 - 179,240
Company Size icon
Company Size
5k+
Company Type icon
Company Type
Services
Exp Level icon
Exp Level
Regular
Job Type icon
Job Type
Full-Time
Language icon
Language
English
Visa sponsorship icon
Visa sponsorship
No

Requirements

Must:
- Bachelors degree in a quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science, or a similar quantitative discipline; OR 4 years of relevant experience in statistics, mathematics or quantitative analytics may be substituted in lieu of the degree. - 4 years of experience in data or analytics, or functional business experience in the industry of responsibility (e.g., Property & Casualty, Banking, Finance) OR an advanced degree in a quantitative analytics field with 2 years of data or analytics experience in the relevant industry. - Proven ability in mathematical and statistical techniques that support fact-based decision making. - Intermediate and advanced knowledge of data analysis tools, data visualization, and analysis software such as SQL, SAS, BI tools, and familiarity with industry data & methods. - Familiarity with Marketing Attribution and Media Mix Modeling techniques. - Experience in Paid Search analytics including keyword assessment and bidding algorithm optimizations. - Major PPC platform campaign experience (e.g., SA360, Google Ads, Microsoft) and proficiency in Tableau and emerging search platforms. - Knowledge of Digital Experience domain and experience with Incrementality/AB testing and Causal Inference. - A history of leveraging data and analytics to enhance performance KPIs.

Technologies

LESS
Marketing
SAS

Responsibilities

- Leverage intermediate and some advanced business, analytical, and technical knowledge to engage with cross-functional teams and collaboratively work on business objectives. - Employ advanced analytical techniques to address medium to large scale business challenges that impact current or future strategies. - Utilize innovative and scientific analytical approaches to formulate insight to action recommendations that align with business objectives and promote change. - Translate recommendations into communication materials for effective presentation to peers and management. - Implement visualization techniques to clarify analysis findings for less technical audiences. - Identify and collect relevant quality data to fully address the problems for proposed strategies via testing or exploratory data analysis. - Integrate and transform disparate data sources while applying appropriate data hygiene techniques. - Document assumptions, methodologies, validations, and testing thoroughly to support peer reviews and compliance needs. - Stay informed of emerging technologies that may impact the application of analytical methodologies in problem resolution. - Present analysis and findings in a way that influences management, secures support for recommendations, and drives strategic business decisions. - Ensure risks associated with business activities are effectively identified, measured, monitored, and managed in line with compliance policies.

Description


At USAA, we are dedicated to empowering our members to attain financial security with our competitive products, outstanding service, and reliable advice. We strive to be the top choice for the military community and their families. By joining us, you will be part of an impactful organization where our core values of honesty, integrity, loyalty, and service guide our interactions with each other and our members. Our Paid Search Analyst role offers an engaging opportunity to contribute to our Property & Casualty business within a flexible work environment, requiring in-office attendance four days a week. We provide comprehensive benefits that encompass health, financial, and emotional wellness, ensuring our employees are well-supported in their personal and professional journeys.
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