Digital marketing product owner

- Drive the product vision, strategy, and operational planning while executing various product initiatives throughout the entire product lifecycle - Establish product strategy and vision, then craft a clear and innovative product roadmap - Incorporate insights from usability studies, research, and market analysis into product specifications to improve user satisfaction - Identify objectives and key results, analyzing customer feedback and usage metrics to uncover significant pain points and opportunities for enhancement - Collect information and data to inform decisions on build-buy-partner options aimed at addressing customer issues - Act as a liaison between customers, the market, and internal stakeholders, including various business lines and cross-functional teams - Expertly utilize design thinking, UX principles, and other frameworks to tailor processes to the needs of the team, product, and customer - Prioritize projects and secure commitments from internal stakeholders through effective communication and negotiation - Mentor and support the professional growth of junior team members - Collaborate across business, technology, and user experience domains, working with leadership, project teams, and other pertinent internal and external stakeholders to drive transformative outcomes - Facilitate collaboration regarding customer and user empathy; identify pain points, assess opportunities for resolution, and make informed decisions on product development initiatives