Salesforce Marketing Cloud Specialist

- Create, code, and launch email campaigns within Salesforce Marketing Cloud using responsive HTML/CSS - Develop personalized content driven by AMPScript and dynamic content - Generate audience segmentation and data queries using SQL - Implement journey-based automations through Journey Builder and Automation Studio - Conduct thorough quality assurance testing across various browsers and devices using Litmus or similar platforms - Develop and enhance donation forms, landing pages, and engagement forms within integrated digital platforms - Maintain and improve SFMC data extensions, filters, automations, and segmentation models - Ensure the seamless flow of data between Salesforce CRM and Marketing Cloud; resolve sync and data integrity challenges - Monitor email deliverability and apply best practices for optimal inbox placement - Assist with SMS and engagement platform integrations as necessary - Oversee production calendars and deadlines for email, SMS, and digital campaigns - Guarantee that all content is reviewed, approved, and distributed accurately and punctually - Maintain and enhance reusable template libraries for increased efficiency and consistency - Collaborate with cross-functional teams including IT, digital, web, development, and peer-to-peer teams to coordinate technical requirements - Provide weekly and monthly performance reports across email, SMS, and digital platforms - Perform A/B and multivariate testing on subject lines, calls to action, designs, timing, and audience segments - Suggest data-driven enhancements to boost engagement, conversion, and fundraising outcomes