Senior Product Manager - Technology Focus

- Develop and sustain a strategic 3-year plan aimed at product/category growth and profitability through innovation of new and conversion products - Oversee products by closely monitoring sales volumes, market share dynamics, and competitive actions informed by consumer insights - Establish and manage P&L objectives by category and channel - Lead the new product development (NPD) process, coordinating imports from HQ from idea conception to execution, including pricing, positioning, regulatory labeling, and packaging - Collaborate with cross-functional departments such as SCM, Operations, and R&D to ensure alignment for the development process and overall product/category strategy - Conduct product-specific analyses and suggest new products and features to ensure a robust product pipeline aligned with company strategy and goals - Manage product lifecycle, including enhancements and SKU rationalization - Create and implement marketing plans for new products and devise strategies for consumer communication - Execute marketing initiatives including packaging design, advertisement creation, digital marketing, and social media projects alongside cross-functional teams and external agencies - Support management of external vendors and partners as needed (e.g., advertising, PR, and market research agencies) - Identify necessary consumer research and data, conduct marketing research, and track market and competitive trends - Develop and oversee marketing/sales materials such as sell sheets and brochures - Formulate the annual marketing budget and ensure compliance with budgetary constraints across all marketing activities