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HTC Global Services Inc jobs

Salesforce Marketing Cloud analyst

$72,000 - 112,000
HTC Global Services Inc
West Big Beaver 3270, Baltimore
$72,000 - 112,000
Company Size icon
Company Size
5k+
Company Type icon
Company Type
Services
Exp Level icon
Exp Level
Regular
Job Type icon
Job Type
Full-Time
Language icon
Language
English
Visa sponsorship icon
Visa sponsorship
No

Requirements

Must:
- Minimum of two (2) years of experience in a business setting (relevant internships may apply) - Understanding of Salesforce Marketing Cloud (SFMC) or similar marketing platforms (e.g., Mailchimp, HubSpot, Marketo, Eloqua, Constant Contact) - Practical experience with SFMC through training, coursework, or hands-on involvement - Proficient with digital marketing platforms such as Google Ads, Meta Ads Manager, and email marketing tools - Familiarity with web analytics tools like Google Analytics (GA4) and Google Search Console - Capability to analyze and interpret campaign performance metrics (e.g., CTR, conversion rate, CPC, ROAS, ROI) - Experience with A/B testing for digital campaigns or landing pages - Basic understanding of SDLC and Agile methodologies - Strong written and verbal communication abilities for both technical and non-technical audiences - Skill in collaborating with IT teams, project managers, and business stakeholders - Excellent organizational capabilities and keen attention to detail

Technologies

HubSpot
Marketing

Responsibilities

- Assist in the migration of the Marketing Portal to Salesforce Marketing Cloud within the IT department - Evaluate current marketing technology functionalities, audience segments, and performance data from legacy systems - Conduct current-state analysis, including a catalog of campaigns, audience segments, templates, workflows, and integrations - Maintain well-organized documentation in a systems library accessible to stakeholders and project teams - Facilitate data mapping between legacy systems and Salesforce Marketing Cloud elements - Analyze campaign performance metrics and establish reporting standards for post-migration evaluation - Create reports, presentations, and briefing materials for IT leadership and stakeholders - Monitor project milestones, dependencies, risks, and action items in partnership with the PMO - Support User Acceptance Testing (UAT), including preparation of test scripts, issue tracking, and resolution coordination - Assist with change management and readiness for end-users, including documentation and training support - Work alongside marketing and outreach teams to gather workflows, requirements, and challenges - Comply with security, privacy, and project management policies, particularly regarding PII and HIPAA-related data - Be flexible to work overtime, including weekends, holidays, and off-hours if necessary

Description


We are looking for a Research Analyst to aid in transitioning our in-house Marketing Portal to Salesforce Marketing Cloud (SFMC). This semi-technical position concentrates on research, analysis, technical documentation, and stakeholder engagement throughout the migration process. At HTC Global Services, we offer a welcoming environment where youll be surrounded by professionals committed to collaboration and innovation. You will have opportunities for personal growth and skill development in cutting-edge technologies. Our comprehensive benefits include medical, dental, and vision coverage, paid time off, retirement matching, and continuous professional development support. We prioritize diversity and inclusion, fostering a workplace where every employee is treated with respect and where differences drive our success. We are an Equal Opportunity Employer and a proud National Minority Supplier.
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