Senior Data Scientist - Marketing Mix Model

- Develop and oversee marketing mix models to assess campaign effectiveness across all products - Create predictive models to enhance customer acquisition and retention strategies through generosity, prospecting, and competitive intelligence, facilitating strategic marketing and growth initiatives - Build and refine predictive models, demonstrating feature and model selection capabilities; develop, iterate, and implement advanced machine learning models - Identify suitable tools, systems, and models to address large data challenges and enhance efficiency in data management; determine the optimal approach given resources - Design tools and models that deliver actionable insights on marketing campaigns - Troubleshoot and resolve coding and modeling issues presented by team members - Collaborate with agencies, vendors, and in-house data engineers to source and manage all necessary data elements for marketing mix modeling and channel attribution - Partner with decision-makers across the organization to understand their objectives, identify opportunities for data use, and enhance business outcomes - Confidently present findings to senior leadership with impact