Lead Data Scientist

- I will work closely with data science leadership, machine learning engineering, and business partners/product owners to create optimization and machine learning models using top-notch tools and technologies. - I will provide data science leadership within a product team by fostering strong partnerships, delivering actionable insights, and making strategic and tactical technical roadmap recommendations. - I will develop, validate, and maintain robust causal measurement strategies to assess the effectiveness of various marketing channels, including Marketing Mix Models (MMM), Difference in Differences, Regression Discontinuity, and causal ML. - I will conduct thorough statistical and econometric analyses to evaluate marketing effectiveness, forecast the impacts of future marketing initiatives, and recommend optimal budget allocation strategies. - I will translate complex model insights and findings into clear, actionable recommendations for campaign planning, budget allocation, and marketing strategy, addressing a range of stakeholders including marketing, finance, and senior leadership. - I will design and execute statistically proven A/B Testing (“Test & Measurement”) for marketing campaigns. - I will advise business partners on technical solutions and serve as a senior contributor within the data science leadership team, shaping technical strategy, best practices, and team development. - I will mentor junior data scientists on key technical and domain topics through solution reviews and guidance. - I will monitor and improve model performance metrics related to accuracy and optimal recommendations, incorporating feedback from business partners. - I will actively engage with the team, collaborate, ask questions and seek feedback from fellow Data Scientists. - Alongside project work, I will participate in strategic planning and the definition of technical standards and modeling documentation.